This week has been exhausting. Not because we are super busy at the moment but because we are hiring a new writer. The task has fallen into my lap. I posted the job on Bizcommunity on Monday morning and by Tuesday, had received over 100 applications. While you might think...
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Business-to-Business Social Networking in SA
A client recently asked me: “How prolific is social media marketing in the B2B space? Can it work as well here as in retail?” My answer was simple: Business-to-business social networking in South Africa is quickly becoming far more important for B2B marketers than for retail/consumer marketers. The number of...
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Shoot the right message – not the messenger!
Which hat goes with my message? Wearing the jaunty little cap of a JOURNALIST, the message is all about public interest – and the interests of the editor, the publisher, the key advertisers and so on… With the floral confection, as worn by a PR CONSULTANT, the message is often...
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Marketing is easy! %$#@ the message…
Technology makes everyone a marketer. Right? Today there is a marketing solution somewhere on the web for every marketing process. Designed to automate, cut costs and is simple enough for even the most junior of staff to implement and manage – well sort of. Nowhere is this more obvious than...
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